Scroble, la mode maligne… et vertueuse! Paperjam.

Une cinquantaine de marques participent dès son lancement à l’application de Scroble, sortie cette semaine. L’aventure facilite la vie des fashionistas et autres amateurs de fringues, de sapes et de pièces collector. Mais elle a un intérêt stratégique pour les vendeurs. «97% des clients sortent d’un magasin de vêtements les mains vides.» À partir de […]

Fashion Reloaded – Adjusting the Focus within Sustainability with New #DeepData

Part 5 We all know that the fashion industry involves highly sensitive consumer behaviour with a lot of implications, as demonstrated in my previous articles. There are so many consumer journeys shared through different channels, and a lot of aspects influence the decision-making process, including the constantly evolving trends and styles. Running behind this ever-changing […]

Opening The Unknown Door to the Future of Fashion

Part 4 This article, a continued explanation on how and why the current fashion business model is going to fail was ready by 15 March. In my mind, I was playing scenarios with many different aspects (partly described in my previous articles), but in light of the current happenings related to COVID-19, some of these […]

Diving Into the Absence of Relevant Data in Fashion.

Part 3 What does data have to do with fashion? Does fashion generally need data if it is mostly about converting the designer’s visions into wearable clothes? In my previous articles, I concluded that the sweeping transformation of consumer expectations and behaviour towards clothes has increased consumers’ expectations of fashion brands. And since modern fashion […]

Chasing Fashion Consumer Needs: Digitalising Old Concepts

Part 2 The ever-increasing demands of contemporary consumers are far more than challenging. It is indispensable for fashion brands and retailers to keep up with the latest and create new concepts to remain profitable. While some are addressed by start-ups and innovators, other consumer wishes still await materialisation;   especially when it comes to offline shopping. […]

FashionTech Startup SCROBLE Connects Online And Offline Shopping Experiences

Meet SCROBLE, a startup that has decided to digitize the bricks-and-mortar shopping experience. Anna Salewski, the founder and CEO of SCROBLE tells all in this quick interview. by: Silicon Luxembourg photo: Anna Damini / SCROBLE featured: Anna Salewski Tell us about your startup. We are hoping to start a retail revolution that will reinvent the bricks-and-mortar […]

Do we need aliens to redefine fashion?

Part 1 It all began with a question: “Why do I need to spend hours, even days to find the clothes I want?” Am I so demanding, or do I simply have no access to information that would help me make a fast and educated shopping decision? Well, the journey to find a satisfactory answer took […]